Blog Content Marketing

A Guide to Optimising a Blog Post

Ever wondered why the majority of websites offer a blog? The obvious answer is to keep the viewers of the website up to date with the latest news and topics that the site has to offer. The other answer is to help optimise the website for new users; it’s one of the easiest ways to increase your website’s traffic while benefiting your current users with new content, a win/win.

But how precisely can you optimise a blog post to attract more traffic? Here’s a guide into the different areas to consider and how they benefit your blog post:



Identifying keywords you think will entice users to your websites is essential for optimising a blog, but you also need to be realistic in your choices. Using Google Keyword Planner or a similar tool will help you learn about the keywords you’re interested in, telling you the amount search the word or phrase receives in the month.

If a word you’re interested receives a high amount of searches a month (1000+) it’s not likely that you will rank for it so picking out low search volumes will give you a more moderate amount of searchers but you’re more likely to appear in their searches rather than the 10th page of google for a high volume word. Long tail keywords are usually better to go for as it’s much easier to rank for and the search terms can be questions of topics they want answering.

Once you’ve picked the keyword or phrase, it just needs placing into the title, meta title and description, and throughout the body of the text 4-5 times. This helps Google recognise the keyword and gives you a much higher chance of ranking for the keyword.



It’s surprising how much an image makes a difference to the bounce rate of a website, a lot of traffic like to see an image with the title to entice them to read on. Some blog post can be very “wordy” which can cause people to leave the site and look for a different post. To continue to optimise the blog post, when adding the image to the piece, using the chosen keyword as the ‘alt text’ also helps to maximise the blog post for Google.



Making sure your keyword is relevant to the content you’re offering, as well as to your website is the key to receiving qualified traffic (traffic that has the potential to continue browsing the site or paying for your services). If the content isn’t up to scratch, it’s likely that users will bounce off your site quickly. An extra tip with the material is to also add internal links to more information or product for users to navigate the website better.


Share Via Other Channels

Making sure that your blog is being advertised through your social media channels helps to broaden its visibility, and as more people view the content, Google will begin to notice its popularity and boost its ranking. Having an option on the blog to subscribe is also an excellent way to receive returning traffic.



Once your article is live and on the site, using webmaster tools and indexing your new URL helps Google categorise your websites new URL and using your meta tags, makes it quicker to search from day one.


Because of the positive changes with IOS App Development the world is now at a point where the majority of its Google searches come from mobile. Optimising your blog as well as your website to function correctly via mobile is also key to keeping users on your pages rather than bouncing off to be on a visually better site. If you creating a website it’s important to keep app developers in London in mind, as Google rewards websites and content optimised for mobile devices it’s essential that you’re ready for the big change.

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