Even experienced entrepreneurs can make mistakes about their companies, and too many people fail to recognise their most important asset: their brand. Your brand is your company’s secret strength – when it’s working, it tells customers that yes, you are the perfect choice for them. When it’s not working, you’re unconsciously turning away people who could be spending money with you.
Make sure your company’s secret strength is pulling in the right direction with a brand tracker survey. One of the benefits is finding out exactly what people think of your brand. Find out the others below.