“An idea is all you need to create the next best mobile app.” A common misconception leads to major app failures.
An idea is important but app development has both creative and technical aspects. It all boils down to how you take that idea of yours and turn it into a functional app. It is all about how true that app is to that idea. Unfortunately, lack of technical and developmental expertise often leads to apps that fail to deliver what they promise. Even if they are functional, they fail to impress users.
According to Orlando mobile app development experts, development mistakes lead to a higher app abandonment rates. Nearly 21 percent of the apps are abandoned after one use. With hundreds of similar apps on any given app store, the competition is tough.
So, if you want your users to like your app enough to keep coming back to it, you need to steer clear of the following five app development mistakes.
Mistake 1 – Choosing the Wrong Platform
Do you want an Android app, Windows app, or perhaps a cross platform app that covers Windows as well?
Google’s Android enjoys 85 percent of the market share while iOS stands next at 14 percent. Android may seem like the natural choice but it isn’t always that simple. There are certain markets where iOS is bigger than Android. For instance, if you are creating a B2B app for higher-level executives or entrepreneurs in the US, iOS is where your target market is. Many people prefer two different native apps, one for each platform but that can add to the cost. And in this particular example, it wouldn’t add much revenue.
However, for apps such as games, a cross platform app can work perfectly well.
Mistake 2 – Overloading Functions and Features
There is an app for everything – but there can’t be one app for everything. It may be tempting to add a plethora of features and functions but it can make your app more complicated for the end users. Plus, the bigger the app, the more the bugs. Streamlining the list of functions is an important step in app development planning and strategy. Try to limit it to only the essentials. For everything else, you can create a new app, which can be accessed through the previous one.
It is also a good idea to launch your app with only the MVPs and gradually add more functions with each update.
Mistake 3 – Not Enough Beta Testing
Beta testing is crucial to your app’s success. It gives you a preliminary idea of how your app will be received by the users. It also highlights errors and room for improvement. There are other ways to test your app but Beta testing is failsafe.
While Beta tests provide insights into user’s expectations and experience with your app, it also allows you to test the app on various devices and platforms. Simply, put Beta test shows whether your app is ready for the real world or not while also pointing out how it can be.
Mistake 4 – Skipping Updates
Updates aren’t something you should completely leave out for later. As a matter of fact, the sooner you prepare for updates, the better your first version will be. Many developers make the mistake of creating apps without considering future updates. This results in apps that seem incomplete yet aren’t scalable either.
Remember, no matter how perfect and complete your app seems, there is always room for improvement so make sure you are leaving enough room for updates. It is a smart strategy to start working on your next update as soon as your current version goes live. Start tracking usage and performance to see what more you can offer.
Mistake 5 – Not Focusing on Marketing
Marketing may not sound like a part of application development but it actually is. Keeping modern standards and current demands in mind, app development is an ongoing process and marketing should continue along development. You need to announce the arrival of your app. Invest in ads and digital marketing.
While we are at it, mobile applications offer plenty of marketing opportunities such as in app suggestions and ads. The best part is your marketing efforts can become a part of the user experience.
If you want your app to be a success, best practices alone wouldn’t guarantee a win. You need to make sure your development team avoids these mobile application development mistakes. With the right approach, you can turn any good idea into a great app.