The impact COVID-19 is having on businesses is extremely tangible under a number of levels. Although not necessarily negative under all circumstances, it’s clear that companies must approach a number of different strategies to let their customers or clients interact with their services even during these dark times. Digitalization is one of the many which real estate has taken into consideration, let’s analyse how.
Approaching The World Of Digital
Real estate or property as a sector is definitely not a “digitally-ready” sector. Buying a house or any form of property management (especially commercial property management) requires some sort of face to face contact. The world of digital should be approached from a lead generation’s point of view: people who are looking for real estate services should find your website which then leads them to a dedicated person who will take care of their needs. This heavily boosts the number of enquiries which can be taken and therefore evolves the sector towards a much-needed change.
The Usage Of Data And Digital Marketing
As many of you may know already, data has become the most valuable asset on the planet, surpassing oil and gold in 2019. The usage of data to target a precise audience or just for market research purposes has become a staple in small and medium businesses all around the world, and real estate is no different. Data is currently used, in fact, to speed up processes related to mortgages, finance and management applications. A program, in fact, analyses the user behaviour and then creates a datasheet which can be used for all the above-mentioned purposes. Data is definitely set to acquire the whole of the real estate sector after this pandemic settles down, and it’s definitely something companies and agencies should keep into consideration.
The Power Of Digital Marketing Over Traditional PR
Digital marketing, especially SEO, has added incredible value to companies with an enquiry focus. Agencies who focus on commercial properties, for example, have set multiple campaigns on both keyword rankings optimisation and user experience to make the whole site’s architecture easily discoverable by both Google bots and users. SEO has become the marketing choice of companies in the UK and in the US, with a net 40% increase in awareness in the past couple of years alone. It’s safe to say that the whole of real estate will soon approach SEO for their marketing needs, forgetting about boring PR routes and other forms of direct marketing.